areas of expertise

the most reliable source of geo-data and insights in the market.

The majority of the things we do as consumers take place in the real world – where we shop, work, travel and live. Despite that, the real world remains the least measured consumer domain.

Our unique methodology is built to deliver the highest possible measurement insight and makes IRL Consulting the most reliable source of geo-data and insights in the market.

Our indicators draw on multiple powerful underlying datasets to offer clear and effective insights into consumer behaviour throughout the globe and how this is changing rapidly in this fast-evolving environment.


Quantify market coverage and model the most effective channel strategy within a city, region or country. Analysis of current consumer shopping behaviour for improved consumer segmentation and improve channel effectiveness.


Quantify market coverage and model the Cluster geographies within a city based on market potential and consumer behaviour to improve distribution, marketing, and merchandising ROI.


IRL Consulting maintains multiple geospatial consumer databases to help clients improve reach. We have global data with proficiency throughout Africa, the Middle East, Europe and North America.


Macro-level behaviour insights to prioritize investments and rationalize investment opportunities at national and/or city levels.


Analyse footfall trends using statistical analysis, existing store performance patterns and attributes to better understand market share and consumer repertoire.


Map and analyse competitor market penetration based on footfall, market share and visitation for improved growth strategy and insight.

Our expertise has led us to build custom dashboards and consultancy outputs for industry sectors including Petrochemical, Telecoms, Retail & FMCG and the Banking & Financial Sector.

lets change the way you view your business